Crowned at Breakfast_working-file

Brief

Design a breakfast cereal celebrating the coronation of King Charles III.

Insight/Idea

Fruity Jewels reimagines the coronation through a playful cereal designed for children. The range features personalised packs with different names, allowing children to feel as though they are being crowned themselves. Inspired by royal jewels and ceremonial traditions, the packaging includes a cut-out crown, coronation facts and a light-hearted oath of allegiance, creating an interactive experience that extends beyond breakfast.

Client

Duchy Originals

Project type

Packaging