
Worldly Wise_V7
Brief
Design an experience or campaign for parents that encourages their young people's desire for freedom/adventure/independence.
Insight/Idea
To be ready for life, teenagers need real experience. They need to become "Worldly Wise." The Wise Young Explorer card bridges the gap between a teen’s desire to explore and a parent’s need for reassurance. Because parents instinctively trust traditional cash, we integrate teens directly into the native artwork of global banknotes. From a passport-style journal to digital screens where the currency comes to life, these designs highlight the adventures ahead. By pairing these animated visuals with practical benefits, we give parents the confidence to grant their teens travel wings, establishing Wise as a lifelong travel companion well beyond 18.
Client
D&Ad x Wise
Project type
Integrated Campaign








